“Look at us APAC folks feeling all special with our exclusive Grand Seiko SBGJ285…”

Grand Seiko is turning two in the Asia Pacific region, and to celebrate, they’ve just dropped a limited-to-180-units watch that’s all about style, tradition, and a serious dose of wisteria-inspired charm.
Meet the SBGJ285, the newest Grand Seiko crafted in the iconic 44GS design, now with a dial as purple as it gets—Fuji-iro, to be exact. For those not up on their Japanese flora, Fuji means “wisteria,” a flower with such elegant, droopy blooms that it’s practically the definition of grace.
And Grand Seiko has packed all that flower power into this timepiece, from its color to a pattern that seems to sway right on your wrist (even if you’re just sitting in a meeting pretending to listen). Plus, they’re throwing in a bonus purple calf leather strap, just in case you need to take your wisteria obsession to the next level.
Tech Specs:
- Movement: Cal.9S86, 37 jewels, 5Hz, 55-hour power reserve.
- Case Material: Ever-Brilliant Steel, extra shiny and resilient
- Water Resistance: 100 m, for those “oops, I forgot to take my watch off” moments
- Glass: Dual-Curved Sapphire, because one curve just isn’t enough
- Case Size: 40mm (just right)
- Thickness: 14.04mm (it’s got presence, let’s say that)
The Grand Seiko SBGJ285 lands on December 1, 2024, at all Grand Seiko boutiques and authorised retailers in Singapore, Malaysia, Philippines, Indonesia and Vietnam. So, get ready to embrace your inner floral royalty with a watch that says “elegance” louder than anything else on your wrist.





