Mido is… kinda’ young for a Swiss watchmaking brand, right?
In a sense. If you were to compare the age of Mido to say, Jaeger-LeCoultre, then yeah. However, it is only a few years younger compared to Rolex (founded in 1905). With that said, the Swiss watchmaker turns 100 this year and looks to be on a roll as far as celebrations go.
Not content with having one massive party (who is AMIRITE?), Mido has decided to host two events in Taiwan and Mexico within a month as part of its ongoing celebrations.
In Mexico, the event was held at the Hotel Reforma situated in Mexico City. Present at the event were Franz Linder, President of Mido and Edgar Embriz, Director of Mido Mexico. Obviously, friends of the brand and celebrities were present as well.
As expected, several models were launched at the event. However, a trio of special editions within the Baroncelli collection was what caught our attention. “We are very happy to be here in Mexico to celebrate Mido’s centenary. Because this is a historic market, it is very dear to the brand. So, choosing this location to launch the Baroncelli Trilogy, which represents the past, the present and the future of the brand, is highly symbolic,” commented Edgar Embriz.
And what about Taiwan?
Moving on to Taiwan, Mido hosted its next birthday celebration in the Huashan 1914 Creative Park in Taipei. Present at the event were Franz Linder (what a life he lives, eh?) and Vicky Lee, country manager of Swatch Group Taiwan. Other notable guests were Mark Lan, brand manager of Mido Taiwan and Taiwanese actor, Joseph Cheng.
Much like the event in Mexico, it was obviously one heck of a spectacle. More so when you consider that the Taiwan party had freakin’ parkour athletes jumping and flipping about. Also, like the event in Mexico, Mido took the opportunity to launch the limited edition Baroncelli Trilogy collection.
Sounds interesting… tell me more.
I will most certainly do so. Now, as Mido would have it, each of the three models represent the brand’s standing at the year 1918, 2018 and 2118. Each model is limited to 1,918, 2,018 and 2,118 pieces, respectively. Honestly, I can’t tell if that’s just Mido trying to be clever or not.
Moving on, I gotta’ say that at least the models are relatively unique in their own right. The 1918 model sports a 38 mm polished stainless steel case with rose gold PVD treatment paired to a faux brown crocodile leather strap with a folding clasp. On the other hand, the 2018 model features a more traditional 316L stainless steel case with a steel bracelet. Finally, the 2118 model comes with a steel case with a black Cordura fabric on leather base strap with a clasp engraved with the ‘100th Anniversary’ insignia.
All three are equipped with the ETA 2825-2 movement with 38 hours of power reserve. The 25-jeweled movement features a small-seconds subdial at 6 o’clock and beats at a rate of 4 Hz.